First Choice
rebrand and relaunch
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Copywriting lead on the 2023 relaunch of online travel brand, First Choice, including building and development of tone of voice across all brand-wide touchpoints.
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Creation of UX copy for all pages on First Choice website and app – from booking journey content and product information, to navigation pages and destination information – plus brand messaging, inspiration blogs and direct response copywriting.
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Marketing copy including writing regular sales emails and newsletters to circa 400k subscribers, plus social media posts for Facebook, Twitter and Instagram, and sponsored content for partners across web merchandising.
Social media rebrand
A full rebrand of the First Choice social media accounts, growing from a forgotten profile to Gen-Z focused, sales-driven content.
Website and UX copy
Rewrite of almost every page across the First Choice website, from travel inspiration, to booking terms and conditions, to holiday information. New pages created included information about First Choice's popular airports.
Content strategy and editorial
Creation of new SEO driven content and editorial, from destination inspiration to practical travel advice.
CRM and email marketing
Writing content for weekly newsletters to circa 400,000 subscribers, including holiday inspiration and commerce-focused journeys.
Further First Choice examples
