Motorway

Leading brand copy across B2B and B2C channels, including CRM campaigns, social media, advertising and website articles, aligning copy with brand tone while driving audience engagement.

Developing content strategy across website and social content, aligning key messaging with business objectives and evolving digital trends.

Optimising content for SEO and LLM performance, including the launch of the r/MotorwayUK subreddit, working with regular data insights to drive engagement and conversions.

Collaborating with stakeholders across creative, marketing and partnership teams to understand audience and customer insight.

Brand campaign - B2B

Development of dealer (B2B) brand campaign, leading top-level copy direction and multi-channel marketing assets including email, WhatsApp and print marketing. Click to view email example.

CRM - Auction time change

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Creation of email, WhatsApp and in-browser message to announce change of auction time for Motorway users. Click to view WhatsApp example.

Social media - Automotive expert

Acting as Automotive Expert on behalf of Motorway, sharing car tips and advice across a variety of topics, including how to protect your car from your pets.

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Reddit - r/MotorwayUK

I helped lead the rollout of Reddit as a new brand channel for Motorway. We also worked to develop a channel strategy for dealing with negative comments, collaborating with the customer support team and ensuring our replies remained effective and brand-appropriate. Click to join our subreddit.

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Social media - Ford Focus

Saying goodbye to the Ford Focus, building on Motorway platform data to add insights to the storytelling. Click to view Instagram post.

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CRM - August plate change

Seasonal email to explain benefits of selling before the September numberplate change. Click image to read more.