Aston Martin Formula One Team

Creating editorial content for hero client Aston Martin Aramco Cognizant Formula One Team as Editorial Manager.

This included developing brand awareness, including interactions with drivers and key personnel, plus content around ESG and charity involvement, with commercial partner content and campaigns on a global scale.

Plus, social media content creation for additional clients including the Iron Dames endurance race team.

I/AM Miami - Charles Caesar

"Playing on the creative nature of the team and the Miami art scene, I / AM MIAMI heroes art in every form and the people that create it.

Here we speak to Miami-based artist and photographer Charles Caesar about his work, his childhood history in motorsport through the lens of his father who worked as a tyre engineer, and what the arrival of the championship in his city means to him."

I/AM Miami - Amaranta Martinez

"Playing on the creative nature of the team and the Miami art scene, I / AM MIAMI heroes art in every form and the people that create it.

We speak to Miami-based muralist Amaranta Martinez about creating art that sparks joy, being an immigrant in the city, and the development of her work into the NFT space."

#IAMCREATIVITY | Hannah Atkinson, Juls Gabs and Lissie Mackintosh

"As Aston Martin F1 prepares for its home race, we reached out to content creators and artists to capture what it means to be united by a passion for Formula One.

Take two content creators and an award-winning artist who all share a passion for F1, join them on a video call for an hour and what do you get?"

Welcome to Japan

"Formula One returns to Japan for the first time since 2019, but this weekend will mark AMF1's debut in the Land of the Rising Sun. Here's a taster of what to expect from this weekend's action."

Welcome home: Lance Stroll on F1’s return to Canada

"When you think of Canada, you might picture maple syrup, groundhogs or, in Lance's case, poutine and a smoked meat sandwich from Lester's Deli.

After a two-year absence due to the global pandemic, one of Formula One's best-loved races, the Canadian Grand Prix, is back this weekend. Its return marks the first time Aston Martin F1 has taken to the track at Circuit Gilles Villeneuve and who better to talk about racing here than Montreal native Lance?"

Driver debrief by Aramco: British GP

"Sebastian was able to work his way into the points in Aston Martin Aramco Cognizant Formula One™ Team's home race at Silverstone, while Lance just missed out on a top-10 finish."