Birkbeck University
of London

I recently completed my Master’s Degree in Marketing at Birkbeck University of London, with a thesis focusing on the representation of women in automotive advertising.

Below is my final MSc thesis, my Undergraduate dissertation discussing the use of 'social TV' within Formula 1, and a selection of key assignments and projects during my degree in “Digital Culture and Media”, also at Birkbeck.

The representation of women in modern automotive advertising

A case study of Ford Motor Company’s portrayal of women in three recent marketing campaigns.

MSc Marketing degree final thesis, awarded Distinction.

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“This has been manipulated, man.”

How the use of Twitter and ‘social TV’ contributed to the live experience of the 2021 Formula 1 Abu Dhabi Grand Prix.

Undergraduate final dissertation, awarded a First.

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GreatHer Gyms – social media advert

Master's degree assignment to create a brand and accompanying advertising campaign. Accompanying analysis and brand development awarded Distinction.

"GreatHer Gyms - A new women-only gym brand."

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How to be a motoring journalist - video

Filming and editing module project looking at the life of a motoring journalist and interview with Top Gear's Ollie Kew.

Concept created, storyboarded and planned. Filmed on iPhone 11 Pro Max, edited and produced using DaVinci Resolve.

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Driving Style - magazine design

Design module looking at print production, featuring the design of my own female-focused motoring magazine, Driving Style. Including audience segmentation and content planning.

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We Drive Too - podcast episode

A podcast for the women in motoring – pilot episode recorded with fellow female automotive professionals.

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