Birkbeck University
of London

I am excited to be pursuing my Master’s Degree in Marketing at Birkbeck University of London, with a dissertation focusing on the use of women in recent automotive advertising campaigns.

Below is a selection of key assignments and projects during my 2020-2023 Undergraduate degree in “Digital Culture and Media”, also at Birkbeck University.

“This has been manipulated, man.”

How the use of Twitter and ‘social TV’ contributed to the live experience of the 2021 Formula 1 Abu Dhabi Grand Prix.

Undergraduate final dissertation, awarded a First.

Read

GreatHer Gyms – social media advert

Master's degree assignment to create a brand and accompanying advertising campaign. Accompanying analysis and brand development awarded Distinction.

"GreatHer Gyms - A new women-only gym brand."

Watch

How to be a motoring journalist - video

Filming and editing module project looking at the life of a motoring journalist and interview with Top Gear's Ollie Kew.

Concept created, storyboarded and planned. Filmed on iPhone 11 Pro Max, edited and produced using DaVinci Resolve.

Watch

Driving Style - magazine design

Design module looking at print production, featuring the design of my own female-focused motoring magazine, Driving Style. Including audience segmentation and content planning.

View

We Drive Too - podcast episode

A podcast for the women in motoring – pilot episode recorded with fellow female automotive professionals.

Listen