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Becky Wells
Welcome
Senior copywriter & editor
Award-winning automotive journalist
Creative editor and content professional with 10+ years’ experience in copywriting, PR and publishing, with a portfolio covering everything from magazine features and social media, to press releases and brand messaging.
Introducing the Ford Capri
In 2025, Ford's exciting new electric SUV, the Ford Capri, launched across Europe.
In my work at VML, I led copy creation for the website, incorporating TOV, brand guidelines and product specifications, alongside UX recommendations, for 20 European markets.
"The soul of the classic Ford Capri, reinvented with a new, modern design. A coupé crossover with advanced technology, iconic design and all‑day driving range."
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