Becky Wells
Welcome
Senior copywriter & editor
Award-winning automotive journalist
Becky is an award-winning journalist and copywriter, working predominantly within automotive for the past ten years. She has a portfolio covering editorial and copywriting for BBC Top Gear, What Car?, Auto Express, PistonHeads and the Aston Martin F1 Team, with PR and social media experience on a number of additional car brands.
She was recognised in the Autocar Great Women in Automotive Awards in 2021, and recently completed her MSc Marketing degree with a thesis focused on the representation of women within automotive advertising.
Becky dreams of leading creative copy, for automotive and beyond, from London to her dream home of Nashville.
Introducing the Ford Capri
Ford's exciting new electric SUV, the Ford Capri, has launched across Europe.
In my work at VML, I led copy creation for the website, incorporating TOV, brand guidelines and product specifications, alongside UX recommendations, for 20 European markets.
"The soul of the classic Ford Capri, reinvented with a new, modern design. A coupé crossover with advanced technology, iconic design and all‑day driving range."
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