Ford of Europe

Leading digital UX copywriting for the Ford of Europe account at VML.

Copy creation for website nameplates for upcoming model launches and model year updates across 20 European markets.

Development of UX copy for website redesign and redesigned user journeys including service booking and checkout.

Additional work across CRM, Paid Search and other brand channels.

Ford Capri

"The soul of the classic Ford Capri, reinvented with a new, modern design. A coupé crossover with advanced technology, iconic design and all‑day driving range."

Ford Explorer

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"An electric SUV with fast charging, advanced technology and superior comfort. An iconic design for a new era, re-explored from the ground up."

Ford Mustang Mach-E Rally

"Introducing the Mustang Mach-E Rally. Taking Mustang where it's never been before – onto the gravel.

With dramatic rally-inspired styling and upgrades. Built to live on tarmac and play in the dirt. Available in limited numbers across the UK."

Ford Mustang Nite Pony

"Take on the darkness with the Night Pony, with unique design features for one truly mean machine.

Get ready to gallop with the new Mustang® GT Night Pony Option Pack. Ebony Black-painted aluminium wheels are paired with black front and rear Pony badges, black mirror caps, a black-painted roof† and headlamps with black bezel."

Ford of Europe

Additional projects under embargo